Privacy Policy

Effective date: 1 November 2025

1. Who we are

Explore Bath UK is an independent travel and photography platform operated by Alex Williams. We share stories, guides, and services related to the city of Bath, United Kingdom. For any privacy-related questions, email hello@expIorebath.co.uk.

2. Information we collect

We collect data in three ways:

• Information you provide: names, email addresses, travel details, and project briefs submitted via contact forms or newsletter sign-ups.
• Automatic data: anonymised analytics such as page views, device type, and approximate geography captured via privacy-friendly analytics tools.
• Client records: documentation required to deliver contracted services (e.g. itinerary details, photography agreements).

3. How we use your information

• Respond to enquiries, provide proposals, and deliver contracted services.
• Send newsletters and updates when you have explicitly opted in.
• Improve website performance, content relevance, and user experience.
• Maintain legal and financial records for accounting and compliance.

4. Legal bases for processing

We process personal data under the following legal bases:

• Consent: newsletter subscriptions and optional profiling for itinerary planning.
• Contract: delivering paid services and responding to collaboration requests.
• Legitimate interest: site analytics, defending legal claims, and ensuring platform security.

5. Data sharing & third parties

We only share your information when necessary to deliver services or comply with the law. This may include email marketing platforms, secure payment processors, or cloud storage providers that follow GDPR-compliant standards. We never sell personal data.

6. Data retention

Contact email addresses are retained for as long as you remain subscribed or until you request deletion. Project files are kept for up to five years to support repeat clients and legal obligations. Financial records are stored for at least seven years, as required by UK law.

7. Your rights

You have the right to access, correct, delete, or restrict the processing of your personal information. You also have the right to withdraw consent, object to certain processing activities, and lodge a complaint with the UK Information Commissioner’s Office (ICO). To exercise these rights, email hello@expIorebath.co.uk.

8. Cookies & tracking

Explore Bath UK uses lightweight analytics that set essential cookies only. Third-party embeds (such as Instagram or YouTube) may set their own cookies. You can disable non-essential cookies in your browser settings.

9. International transfers

If your data is transferred outside the UK or EEA (for example, when using US-based email providers), we ensure appropriate safeguards such as Standard Contractual Clauses are in place.

10. Policy updates

We review this policy annually or when services change. Updates will be posted on this page with a revised effective date. Continued use of the site indicates your acknowledgement of the latest version.